Apply Serious Games is now in its third year, following on from the success of ASG 2007 that had around 250 attending in total, representing the serious games community from across the world. The conference is a packed day of discussion and debate.

Now Microsoft and IBM have entered the market, and the market has been valued at $9 Billion by Microsoft, we expect even more demand to discover what's the latest buzz, where's the reality of the application and how serious games are developed and what they can tell us about effective convergence and mashup.

Apply Virtual Worlds & MMOs is a 1-day conference building on the successful adoption of virtual worlds across games, entertainment and corporate communications and advertising.

Monetise Web 2.0 & Social Networks Conference explores the potential as communities from Facebook, Bebo, Apple iPhone and LinkedIn open up their APIs to expand their reach and the richness of their offering.

Academic Meets Industry Summit showcases and debates how to meet the challenges of the acknowledged talent crunch in games and related industries, exploring opportunities for talent management, the rise of the competition, CPD - and a panel on new platforms and technologies for games and digital media Academic meets industry to forge new opportunities.

There are plenty of opportunities for networking over breaks throughout the convention - and we are expanding out with even more activities. Stay tuned for those. We are adding more of the activities to this page and the programme and schedule.

• Media Innovators
• Brandand communications agencies
• Games deveopers & publishers
• Platform holders
• 360 degree TV and film professionals
• Learning professionals
• CxOs
• Training Directors
• Heads of performance management
• Team leaders
• Policy makers
• Heads of media
• Innovation directors
• Virtual team managers & developers
• Investors
• Government
• Knowledge transfer network members
• Course leaders
• Course designers
• RDAs